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As 30 Rock’s token Republican blonde, Avery Jessup, once declared: Flats are for Quitters. It’s true! The perfect pair of pumps and a string of pearls can turn any outfit from drab to fab. I had been searching for the perfect blog title for months when I accidentally tuned-in to an episode of the Tina Fey and Alec Baldwin comedy. Et voila! Flats are for Quitters was born and I’ve been strutting it in my stilettos ever since.

I’ve been obsessed with fashion and beauty since I was a toddler in a tiara – actually, there's pictorial evidence available. Lipstick, handbags, feathers and furs have been my obsession for as long as I can remember. My mom claims I would actually cry every morning before kindergarten if she wouldn’t let me wear a dress. Growing up in Waterloo, ON, I spent my childhood and teen years competitively dancing and I truly think it’s the glitz and the glamour of the costumes that sparked my interest in all things LOVELY.

After attending Wilfrid Laurier University and acquiring in post-graduate diploma a Public Relations from Conestoga College (+ completing 2 cruise ship contracts as a Revue Show Dancer), I moved to Toronto and have been working the world of spin ever since. I live right in the heart of the city in a little bachelor apartment that I adore. I couldn’t ask for anything more perfect.

Flats are for Quitters is my not-so-private diary and my goal is to share with my readers what I’m loving, eating, reading, doing, wearing and why I think you might want to also. It’s the chronicles of the strange and awesome life that I lead, my pet peeves, my obsessions, my unsolicited advice (is there any better kind?) and a peak into the Toronto social scene. Beauty, fashion, food and fun. There’s nothing better!

Thanks for stopping by and I hope you stay a while. Enjoy…and don’t let me catch you in a pair of flats. I will judge you!

Jessica Denomme
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Jessica in the Press

  • HBO / Game of Thrones Event (February 2014)
  • 20 Questions with Writer/Publicist Jessica Denomme (February 2014)
  • The Big Give (2014) (January 2014)
  • The Big Give a Big Success (January 2014)
  • The Big Give 3 at Ripley's Aquarium (January 2014)
  • Day 14: Flats are for Quitters - Around the World in 24 Bloggers (December 2013)
  • #StyleListHoliday Photos: What a Party! (November 2013)
  • Your #OOTD is Showing! Street Styling, Toronto Fashion Week Edition: Day 2 (October 2013)
  • Black and White at Toronto Fashion Week (October 2013)
  • Varsity Vogue at Boobyball's BoobyU (October 2013)
  • Boobyball (October 2013)
  • FLARE was There: Boobyball's #BoobyU (October 2013)
  • Boobyball 2013 (Toronto): The Event, Outfits and College Memories (October 2013)
  • Inside Boobyball 2013 (October 2013)
  • 2014 Cadillac CTS Makes Canadian Debut at Shangri-La in Toronto (October 2013)
  • TIFF Party Girl Report Card: Jessica Denomme (September 2013)
  • Metro News: TIFF 2013: How This PR Firm Shows Locals a Good Time (September 2013)
  • TIFF '13: Esther Garnick, Swag Master (September 2013)
  • Photo Gallery: Greta Constantine Pool Party (August 2013)
  • StyleList Canada's Style Council: What Our Contributors Can't Live Without (April 2013)
  • Style Council: Jessica Denomme (April 2013)
  • eBay.caStyle Stories: Jessica Denomme (March 2013)
  • CDaily.caPeople to Know: Jessica Denomme (March 2013)
  • ShopUniques.comBloggers: Jessica Denomme (March 2013)
  • SpeakChicCookies and Champagne Party (February 2013)
  • CDaily: Anna Magazine Holiday Launch (November 2012)
  • Style BlogHalloween 2012: What They Wore (October 2012)
  • CDaily: Essentials Lounge 2012 (September 2012)
  • iVillage: Canadian Fashion Bloggers We Love (September 2012)
  • CDailySPiN 'Plywood' Launch Party (July 2012)
  • CDailySkinnygirl Wine Launch (May 2012)
  • TorontoStandardCan Unmentionables Remin...Unmentioned? (March 2012)
  • Canadian Career GalGals We Admire: Jessica Denomme (January 2012)
  • FASHION MagazineInside the 10th Annual Boobyball (November 2011)
  • Connections MagazineGrad Profile: Jessica Denomme, Making All The Right Connections (September 2011)

Freelance Work

  • SLICE: How to (or Not) Throw a Dinner Party Like a Real Housewife (February 2014)
  • SLICE: Get the Look: RHOA Pajama Party Fashion (February 2014)
  • SLICE: Get the Look: RHOBH's Carlton Gebbia (Season 4, Episode 9) (February 2014)
  • SLICE: Get the Look: RHOA's Nene Leaks (Season 6, Episode 11) (February 2014)
  • SLICE: Get the Look: Real Housewives Junior's Edition: Kimberly Jackson (February 2014)
  • SLICE: The Real Housewives Did It and Slice Tried It: Aerial Silks (February 2014)
  • SLICE: Get the Look: RHOBH's Kyle Richards (Season 6, Episode 4) (February 2014)
  • SLICE: Get the Look: Real Housewives Workout Fashion (January 2014)
  • SLICE: Get the Look: RHOA's Phaedra Parks (Season 6, Episode 3) (January 2014)
  • SLICE: Get the Look: RHOBH's Joyce Giraud de Ohoven (Season 4, Episode 2) (January 2014)
  • SLICE: Get the Look: RHOA's Porsha Stewart (Season 6, Episode 2) (January 2014)
  • SLICE: Get The Look: RHOBH's Yolanda Foster (Season 4, Episode 1) (January 2014)
  • SLICE: Get The Look: RHOA's Kenya Moore (Season 6, Episode 1) (January 2014)
  • eBay Canada Fashion Notes: One for You, One for Me (November 2013)
  • eBay Canada Fashion Notes: Best of World MasterCard Fashion Week 2013 (April 2013)
  • TorontoStandardThe History Of...The Crop Top (August 2012)
  • FASHIONOTESFashion Followers: 5 Ways to Build Your Brand on Twitter (August 2012)
  • FASHIONOTESOur Top 10 Crowdsourced Fashion Sites (July 2012)
  • FASHIONOTESHas Technology Changed the Face of the Print Publication? (July 2012)
  • FASHIONOTESThe Rise and Influence of the Fashion Blogger (June 2012)
  • FASHIONOTESTop 10 Online Shopping Sites (June 2012)
  • ModelResource: So You Think You Want to Model (June 2011)
  • ModelResourceCasting Call Pt. 2 (May 2011)
  • ModelResourceCasting Call Pt. 1 (April 2011)
  • ModelResourceThe "It" Factor (March 2011)
  • ModelResourceAgency Red Flags (February 2011)
  • ModelResourceModels Gone...Classy? (January 2011)
  • SLICE: Tori & Dean: Home Sweet Hollywood - Ep. 9 "Return to the Rue" (November 2010)
  • SLICE: Tori & Dean: Home Sweet Hollywood - Ep. 8 "Me Tarzan, You Change" (October 2010)
  • SLICETori & Dean: Home Sweet Hollywood - Ep. 7 "Homespun Heroes" (October 2010)
  • SLICETori & Dean: Home Sweet Hollywood - Ep. 6 "Wedding Bell Bruise" (October 2010)
  • SLICE: Tori & Dean: Home Sweet Hollywood - Ep. 5 "Breaking Dad" (October 2010)
  • SLICE: Tori & Dean: Home Sweet Hollywood - Ep. 4 "Fright Where We Belong" (October 2010)
  • SLICETori & Dean: Home Sweet Hollywood - Ep. 3 "Hollywood Homeys" (October 2010)
  • SLICETori & Dean: Home Sweet Hollywood - Ep. 2 "Road Trip with the Guncles" (September 2010)
  • SLICETori & Dean: Home Sweet Hollywood - Ep. 1 "Road Trip" (September 2010)
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Online + Blogs

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Thanks for sashaying on over to Flats are for Quitters! 
For all advertising inquiries, sponsorship opportunities, press releases, giveaways, product reviews or event invitations, please contact me at:
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Join Amber Owens Hughes in Her Fight Against Primary Ciliary Dyskinesia

There’s a lot of sadness in the world, so over the past year and a half I have done my best to make sure that Flats Are For Quitters is a site that my subscribers can come to and feel happy, entertained and stress-free while reading. I read METRO Toronto every morning and watch CTV News every night, so I’ll admit that sometimes it’s difficult to find something light to discuss when there is so much sorrow in our own backyards. Perhaps you’re wondering then, why I have decided to publish a story about a girl that is suffering from a rare disease? That’s pretty sad, isn’t it? The answer is yes, it is sad. It sucks, actually! However, this strong little girl is a picture of hope and strength – and that’s not sad at all, that’s beautiful.

Amber Owens Hughes is a 12-year-old Waterloo girl that I have known since the day she was born. Her older sister, Emelie, was my childhood best friend and our moms have been inseparable for as long as I can remember. The Owens Hughes clan is a beautiful family that supports one another and puts each other, above everything else, first. I love them each like they are my own family! Amber and Jet (the youngest of the bunch) even call my mom “Auntie Mia” – an adorable nickname that dates back to the days when Amber couldn’t pronounce “Aunt Maria”. It’s very cute!

Last year, Amber was diagnosed with Primary Ciliary Dyskinesia, which is a rare genetic disorder that impairs the movement of microscopic hair-like structures called cilia. Without properly functioning cilia, people with PCD are unable to protect their respiratory system. Frequent infections of the lungs, ears, throat, and sinuses are common and can lead to serious and permanent damage. While Amber’s condition is not contagious, you can only imagine that her flu-like symptoms (coughing and sniffling) sometimes inspires cautious glares. In an article in The Record Amber explains, “Sometimes it’s hard. [People] move their children away from me because I sound sick when I cough.”  While doctors unfortunately treated Amber’s disorder as asthma for the last 12 years, the Owens Hughes family is relieved to finally have a diagnosis that they can work with.

While Primary Ciliary Dyskinesia can cause ear infections, hearing loss, severe sinus infections, fever, excess mucus and dizziness, Amber is not letting her condition get the best of her. Amber is one of the most talented young ladies that I have ever met. Not only is she HILARIOUS – like really funny – she is a talented singer and actress. Amber is a member of the Kitchener-Waterloo Glee Club and has performed in live productions with the KW Children’s Drama Workshop for several years. In addition to her love of the arts, Amber is passionate about jewelry making. For the past few years, Amber has sold handcrafted bracelets to raise money for earthquake relief in Haiti and cancer research. Since her diagnosis, Amber has decided to donate her proceeds to Sick Kids and Primary Ciliary Dyskinesia efforts.

I am so proud of Amber for her strength and love of life! She is in my prayers everyday and I know that she is going to make a big difference in this world. If you would like to learn more about Primary Ciliary Dyskinesia please visit or click HERE to donate to the cause.

We love you Amber!

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Posted on: 2 Comments

2 Responses

  1. Emelie says:

    Jess, thank you so much for such a moving article! Thank for knowing Amber so well and making your readers aware of PCD. We are lucky to have such caring people in our lives as you and the Denomme family. Love you all too! xox

  2. Raeanne McFarland Deschamps says:

    I have known Amber’s Mom Joan, for over 30 years. We were High School buddies and sang in many choirs together. I am Blessed to know such wonderful poeople and the world is Blessed, as Amber WILL make a difference for people with PCD.

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